CWWK Business Management & Leadership Sessions

Need to work on your sales positioning? Thinking about the next step for your business? Want to hear the latest from the wood composites industry? Want to take your digital marketing to the next level? Looking for help with job costing and pricing? We’ve got you covered with these sessions!


TU35: Great Game of Business

Tuesday, July 25 11:30 a.m. – 1:00 p.m.
Steve Baker, Great Game of Business
The Great Game of Business is a unique and well-proven methodology and approach to running a company, based on a simple, yet powerful belief; “When employees think, act and feel like owners… everybody wins.” Read more. NOTE: Session TU40 is a continuation of this session, we encourage you to register for both.


TU40: Using Data and Inspiring Employees to Increase Profits

Tuesday, July 25 1:30 – 3:00 p.m.
Lauren Bourland, Custom Source Woodworking; Sebastien DesMarais, Hollywood Woodwork
Further discussion of the concept of open book management and examples of what that looks like implemented into real life applications. See the theory that Steve Baker discussed prior into actual results.  Read more. NOTE: Strongly encouraged to attend session TU35 prior to this session.


TU44: Five Practical Ways to Improve Your Digital Marketing Strategy

Tuesday, July 25 3:30 – 5:00 p.m.
David Biggs, Woodworking Network
Delve into the power of video content, harness cutting-edge AI tools, master the art of remarketing to re-engage your audience, streamline your workflow through task automation, and leverage the invaluable insights hidden within first-party data.  Read more.


WE54: Job Costing

Wednesday, July 26 9:30 – 11:00 a.m.
Marc Sanderson, INNERGY
Are you accurately costing your jobs? We will discuss material, labor & expenses and look at how to correctly job cost. Read more.


WE57: Succession Planning: Preparing to Transition the Business to the Next Generation, Key Employees or a Strategic Buyer

Wednesday, July 26, 11:30 a.m. – 1:00 p.m.
Ryan Martinez, Bernstein; Kirk Michie, Candor Advisors; Whitney Pyle, Advanced Cabinet Systems
There are several financial considerations for business owners related to succession planning that will be discussed, including: best practice for the transition process, changes to tax legislations, how to reduce tax liability in a transition or sale and more. Read more.


WE72: Strategies to Win in a Challenging Economy

Wednesday, July 26, 11:30 a.m. – 1:00 p.m.
Tom Shay, Profits Plus
Tom imparts invaluable advice to small enterprises, offering a comprehensive guide on best practices, pitfalls to avoid, and outdated practices to abandon. Read more.


WE62: Everything That’s Wrong with Your Website (and How to Fix It)

Wednesday, July 26, 1:30 – 3:00 p.m.
Mark Harari, Remodeler’s Advantage
Join Mark and his roll of blue tape in a “blue tape walk-through” of attendee websites. In this interactive town-hall style session, you can ask questions, provide your own feedback, and even volunteer your website for a spotlight review. Read more.


WE70: Lean Engineering for Owners

Wednesday, July 26, 3:30 – 5:00 p.m.
Jonah Coleman, INNERGY
Engineering touches almost every part of your business, but almost nobody knows how it works. Peek behind the curtain and find out what you need to know to run an effective engineering department, without being an engineer. Read more.


TH80: Tough Love for Woodworkers, Business Tips to Keep You Successful

Thursday, July 27 9:30 – 11:00 a.m.
Will Sampson, Woodworking Network
Will offers business tips that will help you get on track to better quality of work, better work-life balance, and more money in your pocket. Read more.



TH86: The Carbon Denominator: If You Build with Wood, the World’s Most Powerful Sustainability Story Is Already Yours

Thursday, July 27 11:30 a.m. – 1:00 p.m.
Panel Discussion, Moderated by Kenn Busch, Material Intelligence
Panelists: Betsy Natz, KCMA; Andy O’Hare, CPA; Doug Shapiro, OFS; Jon Strassner, ASID
We will explore the many product categories that are embracing the wood carbon story, including kitchen, office furniture, flooring, and more. Read more.



TH90: Pricing for Profitability

Thursday, July 27 11:30 – 1:00 p.m.
Ken Kumph, Premier Builders; Matt Wehner, Cabinet Concepts by Design
Ken Kumph and Matt Wehner will review accounting strategies you need to focus on in order to effectively price your projects. Read more.



TH87: Bulletproof Selling: Removing Hope from Sales

Thursday, July 27 1:30 – 3:00 p.m.
Shawn Rhodes, Bulletproof Sales
Shawn’s Bulletproof Selling incorporates stories from the front lines of the battlefield and of business, inspiring you to find innovative ways to become Bulletproof in how you sell. Read more.



TH92: I’m a Woodworker, How Am I Supposed to Know How to Manage All These People!?

Thursday, July 27 3:30 – 5:00 p.m.
Dustin Giffin, Giffin Interiors
In this session you will learn the basics of managing employees. This is for new and experienced managers alike. The main job of any manager is to deliver results from their team while building a strong cohesive team with low turnover. We will cover how you do this when you’re not the one doing the work! Read more.




Add these Seminars to Your AWFS Fair Registration