Has the consumer’s approach to conducting transactions changed today? Absolutely! The question is whether each business has altered their operational and marketing strategies. Additionally, the level of engagement and outlook of business owners towards the commercial landscape plays a significant role. In his captivating presentation, Tom Shay imparts invaluable advice to small enterprises, offering a comprehensive guide on best practices, pitfalls to avoid, and outdated practices to abandon. With the challenging economy in mind, businesses are certain to adjust their tactics and promptly implement a winning strategy.