Kenn Busch is a longtime journalist in the furniture and interior design markets and is the founder of Material Intelligence and ClimatePositiveNOW.org. He has been speaking internationally and creating certified educational content for architects and interior designers for over 20 years, and consults with materials suppliers and furniture makers striving to turn sustainability into a competitive advantage.
Recent projects with companies like Marriott and IKEA have informed Kenn’s perspective on how to build consumer trust by being transparent and honest about how your materials and designs stack up against the alternatives, and telling a simple story about the climate-positive benefits of the North American furniture industry.
See Kenn in: TH86: The Carbon Denominator: If You Build with Wood, the World’s Most Powerful Sustainability Story is Already Yours
