Promote Your Exhibit

Congratulations! You’re an exhibitor at AWFS®Fair 2021.  Now what?

AWFS®Fair Show Management provides several tools to help you maximize ROI and turn a good show into a great show!

Please note: The Fair has changed to a Tuesday-Friday show day pattern with distributor/dealer day on Monday.

 

Update your 2021 Exhibitor Listing

Attendees are already researching which exhibitors to visit at the show. Make sure they add you to their agenda by completing your company information in the online directory.

Upgrade your online presence by adding photos, videos, podcasts and more!  Enhance your listing by purchasing a digital booth package.

Each exhibitor automatically receives the standard package. To learn more about the different packages, click here.

2021 Digital Booth Package Order Form 

2021 AWFS Fair Online Company Profile Instructions


Are you a First Time Exhibitor?

If this is going to be your first time exhibiting at AWFS®Fair, don’t miss out on all the benefits that are exclusive to first timers! From extra signage to discounts on digital booth upgrades and a showcase dedicated to first time exhibitors, these benefits are easy ways for you to get extra visitors at the show. To read about the full benefits and to apply for the First Time Exhibitor Showcase, click here.


Marketing Kit

To help you in your planning, we developed a number of marketing tools you can use to get the most from your experience at AWFS®Fair. This guide identifies numerous ways for you to promote your exhibit at the event, reach new prospects, and raise your company’s profile in the media and industry.

Click here to view the 2021 Marketing Manual


Media Guide and Press Briefings at the Show

Want to promote your presence, product, or brand to more than the attendees at the show? You can schedule and hold press briefings on the show floor or in the official Press Room. You tell us when and where, and we help you get the press there. Click here to read more and schedule your press briefing.


Logos & Web Banners

Let everyone know you’re exhibiting at AWFS®Fair 2021 by placing one of our ready-made show logos on your website, email, print communications and more! Our show logos and banners come in a variety of styles, sizes and formats.  Click here for show logos.


Sponsorship and Advertising

AWFS®Fair 2021 is the ideal forum to reach hundreds of woodworking professionals and gain increased awareness, advertise your latest products and services, and drive sales. Maximize your company’s presence at the event by taking advantage of available sponsorship and advertising opportunities.

NEW for 2021 – Sponsorship Loyalty Program

Exhibitors may receive additional priority points based on their level of participation (overall sponsorship expenditures) for the subsequent AWFS®Fair. As an exhibitor reaches certain preset sponsorship targets, they will be awarded additional priority points. An example follows below.

o   1 additional point by becoming an official Show Sponsor and spending $3,500.00

o   2 additional seniority points by spending over $10,000.00 in sponsorships

o   3 additional seniority points by spending over $20,000.00 in sponsorships

o   4 additional seniority points by spending over $30,000.00 in sponsorships

o   5 additional seniority points by spending over $40,000.00 in sponsorships

*These additional points are only for 2023 AWFS®Fair and will not be accumulated for shows beyond 2023

**Whether or not this incentive is offered to exhibitors is solely at the discretion of AWFS® management and/or its Board of Directors.  


Connect with AWFS®Fair attendees on social media

Be sure to follow AWFS®Fair on our social media platforms for regular updates about AWFS®Fair and other upcoming opportunities. Incorporate social media into your strategy to drive traffic to your booth; market your event and generate interest in your product or service before, during, and after AWFS®Fair. Follow @AWFSFair on Facebook.facebook_home_logo_580-100034106-large

Follow @AWFSFair on Instagram.instagram-new-logo

Follow #AWFSFair on TwitterTwitterbird

Join the AWFS® Group on LinkedInlinkdeln-logo

More marketing tools will be available soon.