January 10, 2023

Contact: Kim Roehricht
Phone: (323) 215-0315
Email: Kim@awfs.org

Anaheim, Calif. – January 10, 2023 — The 2023 AWFS®Fair show is excited to announce the creation of The Maverick Award to become the headline award for the successful Tool Tour Program.
The Maverick Award will honor excellence in marketing strategy and execution for Tool Tour participation at AWFS®Fair 2023.  The competition will recognize one qualifying exhibitor based on a variety of criteria within seven different categories.  The winner will be announced at the AWFS®Fair, July 25-28, 2023 at the Las Vegas Convention Center.  The winner will receive a custom trophy and featured at the show and online.

The Tool Tour is a feature at the AWFS®Fair that highlights manufacturers and suppliers of hand and power tools and small equipment, which are essential product categories for all woodworking manufacturers, regardless of shop size. All participating exhibiting booths act as Tour stops. Attendees will be encouraged to visit these stops throughout the show, through the AWFS® Fair App. After completing the Tour, attendees will receive a commemorative, concert-style tour shirt, featuring the 2023 Tool Tour logo. This year, Tool Tour will have a western theme, so get your lassos ready!

About AWFS®
The full-scale international AWFS®Fair, scheduled for Tuesday – Friday, July 25-28, 2023 in Las Vegas, has become a critical hub for international commerce in the woodworking industry. The AWFS®Fair brings together the home and commercial furnishings industry, including manufacturers and distributors of machinery, hardware, lumber, construction materials and other suppliers to the furniture, cabinet manufacturers and custom woodworkers. For more information on the AWFS®Fair, please visit: AWFSFair.org