PARTICIPATE IN SHOW FEATURES
Go Beyond Your Reach! Capture the attention of attendees when you participate in our show features!
Visionary New Product Showcase & Awards
- High-traffic product exposure
- Position your brand as an innovator
- Stand out from competitors
- Judged by independent industry experts
Award Categories Include Components • Software • Raw Materials • Tooling Machinery Under $50K • Machinery Over $50K Power Tools & Hardware See the products that stood out in 2025 →
Tool Tour 2027
Where the industry rewinds, plugs in, and powers forward.
Get ready to crank up the volume because the Tool Tour is going totally rad at AWFS® Fair! After the unforgettable vibes of past Tours, you asked for more… and we’re delivering in full technicolor. This sensational showcase puts handheld power tools in the limelight driving attendees to participating exhibitors’ booths to experience the latest innovations firsthand. This year, we’re throwing it back to the electric energy of the 1980s—where innovation meets neon lights, big ideas, and even bigger moments.
WHY PARTICIPATE
We’ve dialed up a high-energy marketing campaign designed to increase visibility and drive engagement before and during the show. Participating exhibitors receive expanded exposure across:
- AWFS® Fair website
- Mobile app
- Social media
- Prominent onsite signage
- Designated booth markers
Be part of one of the most talked-about experiences on the show floor—and stand out where attendees are actively engaging.
🏆 Go Full Maverick – Tool Tour Passport and Maverick Award
Participating exhibitors are eligible for the Maverick Award a badge of honor recognizing those who create standout experiences and capture attendee attention on the show floor. This is your opportunity to not only be seen—but to be remembered. What does it take to win? (2027 rules and requirements coming soon)
Drive Traffic. Create Engagement. Get Noticed
Each stop on the Tool Tour is a chance to connect, discover, and level up your business—1980s style.
And for attendees who complete the Tour? A gnarly, limited-edition commemorative T-shirt—because no epic tour is complete without the ultimate merch.
DEADLINES
- March 1, 2027 – Deadline to participate and be included in the attendee brochure
- June 1, 2027 – Final deadline to join the 2027 Tool Tour
For more information:
Nicole Taylor AWFS® Fair Sales Director E: nicole@awfs.org P: (945) 251-1479
Pellet Tech
Turn Wood Waste into Revenue
Position your company at the center of one of the fastest-growing opportunities in wood manufacturing.
Pellet Tech is a new, highly targeted area on the show floor at AWFS® Fair 2027, focused on technologies and solutions that convert wood waste into usable energy and new revenue streams.
This dedicated space connects equipment manufacturers and solution providers with woodworking businesses actively looking to reduce disposal costs, improve sustainability, and unlock profit from their waste streams.
From sawdust and scrap to residual materials, Pellet Tech highlights real-world solutions that turn byproducts into business advantages.
Who Should Exhibit
• Pellet production equipment and systems
• Briquetting and densification machinery
• Biomass boilers and energy systems
• Shredding, grinding, and material processing equipment
• Drying systems
• Automation and software for waste optimization
• Storage, handling, and transport solutions for biomass
Education
Pellet Tech will be supported by targeted educational sessions through the College of Woodworking Knowledge, giving attendees practical insights into implementation, ROI, and real-world applications of waste-to-revenue solutions.
This ensures exhibitors are engaging with informed, high-intent buyers ready to take action.
Complete the form to be considered for participation in the Pellet Tech area at AWFS® Fair 2027. Our sales team will follow up with next steps, availability, and placement details.
Questions?
Connect with Nicole Taylor AWFS® Fair Sales Director E: nicole@awfs.org P: (945) 251-1479
Safety Zone: Showcase Safety - Stand Out
Position your brand as a leader in safety at AWFS®Fair 2027
The Safety Zone highlights exhibitors offering safety-related products and solutions making it easy for attendees to identify and engage with companies focused on protecting people, equipment, and operations.
Why Exhibit in the Safety Zone?
Stand out to buyers who prioritize safety and compliance across their operations.
Safety Zone exhibitors receive:
- A designated Safety Zone identifier at your booth
- Increased visibility to attendees seeking safety solutions
- Positioning as a trusted resource in workplace safety
- Inclusion in show materials highlighting Safety Zone participant
Rapid Fire
- EXCLUSIVE for AWFS®Fair 2027 EXHIBITORS
- 15 minute sessions at AWFS®Fair Live, a show floor stage
- An opportunity to connect with attendees outside of your booth in a friendly and “neutral” environment.
- Share about new products, address attendee needs and offer solutions to their problems.
- Themed presentations each day
Company must be a contracted and paid 2025 AWFS Fair exhibitor prior to registering for the Rapid Fire presentation to be eligible. Questions: Contact Tovi Spero, Education Director (323) 215-0311 or tovi@awfs.org
